Product printed packaging plays an important role when it comes to customer decisions, which is why it’s imperative that you get it right. So, how do you make your packaging enjoyable for customers? Let’s take a closer look, below.
Branding Consistency
The colours, theme, working, patterns and logo all play a part in how customers perceive your brand. So, you need to ensure that your design represents your brand correctly; sophisticated, light-hearted or serious. Consistency builds awareness, authority and trust, which is why it’s important that your typography, logo and photos remain consistent. This consistency will ensure that every time someone sees the logo of your brand, they will know exactly who your business is and what your company does.
Interactive Elements
By adding interactive elements, such as hashtags, to your packaging, you can gain more followers, like and shares, which will enhance your organic visibility on social platforms. On social media, it’s important that you maintain consistency with branding for a unified and professional image.
Getting your customers back onto your website or onto your social platforms will increase the chances of conversions. Additionally, if you offer a small discount to those who have received the packaging through a purchase, your customers are likely to go back online and purchase more products.
Advertising a competition for a freebee on your packaging, will also encourage customers to follow you on social platforms and even spread the word of your brand, without you paying a penny!
Limited Edition Packaging
Your packaging must be memorable and easy to adapt to different holiday periods. Have simple, yet bold branding on your packaging that can be changed over Christmas, Halloween and Easter (to name a few), as this will entice your customers, as they love a unique design that they can only get once a year.
Recyclable And Reusable Packaging
Create a positive message for your brand by ensuring that your packaging is recyclable. In fact, go the extra mile by making it reusable too, if feasible! If you add ribbon, stickers and tape to your packaging, ensure these are both recyclable and in line with your branding, as you will find that this will encourage returning customers.
Make It Personal
Personalise your packaging with messages that seem to be the customers, by using ‘you’ and ‘thank you’, making the product seem more like a gift. Gratitude is one of the quickest ways to your customer’s heart, so font forget to show your customers how much you appreciate them. The key is to make your store/brand appear as a ‘human’, as customers will trust your brand more, as you will be seen as a personal company. Plus, adding printed personalisation to the packaging will help your brand to stand out.
If you are looking to make your packaging more enjoyable for your customers use these top tips! Make sure that your brand stands out, so use trending colours, keep your brand consistent and ensure that your logo and slogan are clear.